Thinking like a designer transforms the way we approach problems and gives us a process for generating innovative solutions. It can help people creatively tackle any challenge. The basic approach is simple: You start by identifying and exploring a problem you want to take on. Then you brainstorm, imagining a whole slew of possible solutions. You choose the best few ideas and test them out with prototypes, using feedback to help you evolve and refine your ideas. And once you’ve tested and refined and arrived at a solution that works, you make it happen.
IDENTIFY
Choose the problem you want to tackle.
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EXPLORE
Understand your challenge, in all its complexity.
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IMAGINE
Brainstorm as many possible solutions to your challenge as you can.
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EVOLVE
Choose a few of your strongest ideas and test them out.
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SHARE
Present your prototype to the people who may benefit from your work.
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MAKE
Now it’s time to make things happen!
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